Business Managers
Converting prospects to customers
At Mandoforms we recognise that winning and retaining customers is an integral sales and marketing activity. We believe you invest considerable time in listening to your customers and assessing their needs. You probably use different methods to capture customer information and you are no stranger to forms and questionnaires. Mandoforms are a completely secure way of retrieving online data so your customers can be assured that sharing personal information is safe and totally confidential. Gaining the trust of your users is crucial to successful online data capture.
Mandoforms change and adapt according to the user's responses so that you never ask unnecessary questions. Furthermore, the information the user types into the online form is validated immediately so forms are never returned to you incomplete or inaccurate. Mandoforms have been proven to increase revenues and reduce your costs.
Mandoforms can help you gain more customers through:
- Quicker time to market for new forms
- Higher form completion rates
- Satisfied Web visitors
- Professional image
The actual cost of customer acquisition is reduced through:
- Reduced form design, deployment and maintenance costs
- Reduced administration activities due to:
- More accurate data capture
- Pre-population of form data (such as postcode to full address)
- Seamless integration to operational systems
- Reduced response time to potential customers
- Forms that cater for authorisation requirements
Mandoforms products
The Mandoforms solution typically comprises:
- Developer Kit
The Developer Kit contains everything you need to develop and test forms. It comprises a Builder Tool that helps you to create forms and a Test Server to serve them and process the data captured.
- Enterprise Server
Typically runs on your Web server. The Enterprise Server is a licensed version of the Test Server. It supports the delivery of applet or HTML based Mandoforms, to browsers running on PCs, Workstations, PDAs, interactive TV etc. It also supports Mandoforms by populating the form with data where required, and passing on or processing the data received. It is packaged with a Developer Kit to provide a complete out-of-the-box solution.
- Server extensions
Server extensions increase the functionality of the Mandoforms Enterprise Server without requiring any programming by the developer.
- Distributed Mandoforms
Distributed Mandoforms extends the reach of Mandoforms to portable or standalone PCs and Kiosks, allowing Mandoformsto be run on disconnected systems.
Return On Investment (ROI) calculations
There are many good reasons for deploying Mandoforms solutions to help your business. The bottom-line is that Mandoforms will increase the rate of return from prospects and therefore, lower your cost per customer acquisition.
Mandoforms is the 'call to action' mechanism, which is crucial in the final stages of customer acquisition. When you have invested considerable time developing a quality service or product proposition, marketed your product or service on the Internet and then invested further to drive traffic to your website, it is essential that you don't lose customers by offering them a poor experience in the final stages. If it is difficult for your customers to apply for your products or services they will leave your website without buying. Poorly designed forms elicit a poor response.
To understand more about the factors that contribute to increasing your return on investment (ROI), read the Cost Savings Guide produced by Scott Grant Productivity Consultants.
